Strategy guides
Practical guides on SEO, AI search (AEO and GEO) and content. Each one shows the steps, the data, and the tools we used.
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What we write about
Four topics, one goal
Classic SEO
Keyword research, technical fixes and on-page basics that still decide rankings.
AI search (AEO/GEO)
How to get cited by ChatGPT, Perplexity, Gemini and Google AI Overviews.
Content that ranks
Answer-first writing, structure, and refreshing old posts.
Tools and workflows
Step-by-step walkthroughs using free and AI tools.
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