SEO tools that tell you the truth.
124+ AI-powered SEO tools that used to cost $100+/month, free to start for agencies, freelancers and creators. No fake data, no enterprise gatekeeping.
Powerful SEO, for everyone.
Powerful SEO tools should be accessible to everyone, not just teams that can afford $200+/month software. We’ve built 124 tools across 11 categories covering the whole workflow: keyword research, content, technical SEO, AI visibility, schema markup and more.
Most SEO products lock basic features behind paywalls. We think the tools themselves should be free to use. You only pay when you need higher limits or team features.
Three promises we keep
Free means free
- Tools backed by free APIs stay unlimited
- AI tools have a small daily cap, not a paywall
- BYOK for unlimited usage at cost
- Free features never become paid
Honesty by design
- Every tool labels its data source
- Live data and AI analysis are clearly marked
- We never fake numbers or metrics
- Public transparency report
Your data, your work
- We don’t sell your data
- We don’t train AI on your inputs
- Generated content belongs to you
- Scan results are private by default
How it’s built
AI engine
Data sources
Infrastructure
Security
Who uses SEO Fragments
SEO agencies
Freelancers
Content creators
Startup founders
E-commerce teams
Developers
How we got here
- 2025
Founded
Started as a side project: a few internal SEO tools shared with clients.
- Early 2026
Public launch
Opened the platform to everyone, with tools across 11 categories.
- Mid 2026
Autopilot scanner
Released the AI-powered site audit: 30 checks in about a minute, with a free tier.
- Now
Growing
124 tools, more live-data integrations, and a launch list of 1,218 sites.
Built by practitioners
SEO Fragments is built by a small, independent team of SEO practitioners and developers. Every tool is used on real sites before it ships, and every email to hello@seofragments.com is read by the people who build the product.
About SEO Fragments
Is SEO Fragments really free?
Yes. Tools backed by free APIs (Google Autocomplete, schema validators, meta checkers) are unlimited. Tools that call paid AI APIs have a small daily cap on the free tier. You can bring your own API key (BYOK) for unlimited usage at cost.
What AI model powers the tools?
Claude from Anthropic by default, with support for other providers through BYOK. Prompts are tuned for current Google and AI-search best practices, and where real data exists we fetch it before asking a model to interpret it.
Will free features ever become paid?
No. Features that exist on free today stay on free. We don’t paywall what was already free.
How is this different from Ahrefs or Semrush?
Ahrefs and Semrush are $99–$449/month suites built around massive crawl databases. We’re complementary: our tools focus on AI-powered content creation, technical auditing, schema generation and AI search visibility. Many users use both.
How do you make money?
Pro ($29/month) for higher usage limits, BYOK Pro ($19/month) for unlimited usage with your own API keys, Agency ($99/month) for teams with white-label reports and API access, the Content Engine add-on ($20/month), and done-for-you services.
Who builds SEO Fragments?
A small, independent team of SEO practitioners and developers who got tired of paying $200+/month for tools that could be built better with AI. We use our own tools every day.
Is my data safe?
We don’t sell data and we don’t train AI models on your inputs. Your generated content is yours. Scan results are private by default — you choose what to make public. See our privacy policy for details.
Can I use this for client work?
Absolutely. Free and Pro work for freelancers. Agency adds white-label reports, team seats and API access.
Ready to try it?
No credit card required. No trial that expires. Just tools that work.